Mike's analysis:
First off, the extracted April numbers must have been great for KTRS because the paste-eating moron who does 12N-3PM was actually talking about them on the air! This is a no-no. Presumably Mr. Law had a prayer meeting with Mr. Kramer and that will not be happening again.KTRS' one-point bump 12+ will probably translate out as the book progresses to a Top 5 ranking. Non-baseball dayparts are on their own.
KMOX is off almost 2.5 points year-to-year and trending down marginally 12+ from the Winter Book but doing better 25-54. What's baseball's target audience?
The Arch is doing much better long-term than I expected, but with the support of an all-out media marketing campaign; the same level of marketing for The River's morning show is augering in and the station continues to lose ground overall. KLOU's up for no apparent reason except that current music sucks in all formats and the sixties are better than nothing. KATZ-FM's trending up 12+ almost a point and even better in demo. KEZK slips from 5th to 8th 25-54.
Hey, it's only a trend...
From the Unknown AnalystTM:
| 6a-Mid, 25-54 Persons |
| The Arch even |
| KSHE even |
| KMJM even |
| WIL-FM up one |
| KEZK down one |
| WFUN up one |
| KMOX up two |
| Y98 3ven |
| KLOU up three |
| KATZ-FM up five |
| K-HITS down four |
| Z107 even |
| The Bull down two |
| The River down three |
| KFTK down one |
| KTRS up two |
| KATZ-AM up three |
| The Point down two |
| KFNS even |
| WHHL down two |
| 6a-10a, 18 to 34 Persons |
| The Point down 4 |
| 10a-3p, 18-34 Persons |
| KFTK even |
| KMOX even |
| KTRS up three |
|
| 6a-10a, 25-54 Persons |
| The Arch even |
| KSHE even |
| WIL up one |
| K-HITS down one |
| KMOX up two |
| KMJM even |
| Y98 up one |
| KEZK down three |
| WFUN even |
| The River down one |
| KFTK even |
| KLOU up two |
| Z107 down one |
| KATZ-FM up one |
| The Bull down two |
| KFNS even |
| The Point up one |
| WHHL down one |
| KTRS even |
| KATZ-AM even |
|
| 10a-3p, 25-54 Persons |
| KMOX even |
| KFTK up two |
| KTRS up three |
| 7-MID, 25-54 Persons |
| KMOX up two |
| KTRS up two |
| 6a-Mid Mon-Sun, 18 to 34 Persons |
| The Arch even |
| KATZ-FM up one to 2 |
| Z107 down one |
| WIL up two |
| KSHE even |
| WHHL up two |
| Y98 up one |
| KEZK up three |
| The Point down four |
| The River even |
| KMJM down two |
| The Bull even |
| WFUN up one |
| K-HITS down two |
| KLOU even |
|
