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| Arbitron Report: Summer 2006... | |
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The numbers at left represent AQH shares for Persons 12+, Monday-Sunday, 6AM-12M, for the St. Louis metro rating area for the period June 29 through September 20 and were published on October 18th. Phase 1 of the Fall Arbitron (September 21 - December 13) is currently underway, with data from that phase scheduled for delivery on November 20th. Phase II results will be published on December 18th, with the full Fall 2006 results available on January 16th, 2007. NOTE: 12+ numbers provide only an overview of the marketplace. All rating figures are history as soon as they are published. Corporate 12+ Scorecard: |
Mike's analysis: Remember that this is 12+ -- Summer is the "softest" book (Winter follows, of course, for other reasons), when listening habits are most out of whack, what with vacations and, in many markets, baseball. That may or may not be the reason for the Arch's continuing 12+ slide. And interestingly, both KTRS (with baseball) and KMOX (without) jump a half point. | |